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Content Strategy is All About the Customer

Want your customers to notice you? Make it all about them. Customers, much like business owners, are very busy people. They have dry cleaning to pick up, pets to feed, bills to pay and dentist...

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Keep Customers Coming Back With User-Friendly Site Architecture

Customers come to a business’ website for many reasons. Often, they’re just there to find some quick information – company hours, a phone number or email address, or service rates. Other times,...

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How to Write SEO Press Releases Without Incurring the Wrath of Google

After Google’s game-changing update to its link scheme webmaster guidelines in July 2013, some predicted that the search engine optimized press release would die a swift death. But those predictions...

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How Annoying Do Your Customers Find Typos and Grammatical Errors on Web Copy,...

I am a grammar girl. I graduated with a degree in English. I read books such as Eats, Shoots & Leaves in my free time. At work, I am never without www.merriam-webster.com open in a tab on my...

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On-page Optimization Tips & Secrets

Just like search engines, on-page search optimization is ever-evolving, and many of us in the SEO and online marketing industries are constantly reading the latest and greatest “best practices” list...

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Storytelling Of Content Strategy: Out With The Old And In With …

Isla McKetta, a content crafter at Moz, recently dove into the elements of storytelling and how they relate to content strategy when building a brand. Here’s what I learned. In every story there is a...

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