Content Strategy is All About the Customer
Want your customers to notice you? Make it all about them. Customers, much like business owners, are very busy people. They have dry cleaning to pick up, pets to feed, bills to pay and dentist...
View ArticleKeep Customers Coming Back With User-Friendly Site Architecture
Customers come to a business’ website for many reasons. Often, they’re just there to find some quick information – company hours, a phone number or email address, or service rates. Other times,...
View ArticleHow to Write SEO Press Releases Without Incurring the Wrath of Google
After Google’s game-changing update to its link scheme webmaster guidelines in July 2013, some predicted that the search engine optimized press release would die a swift death. But those predictions...
View ArticleHow Annoying Do Your Customers Find Typos and Grammatical Errors on Web Copy,...
I am a grammar girl. I graduated with a degree in English. I read books such as Eats, Shoots & Leaves in my free time. At work, I am never without www.merriam-webster.com open in a tab on my...
View ArticleOn-page Optimization Tips & Secrets
Just like search engines, on-page search optimization is ever-evolving, and many of us in the SEO and online marketing industries are constantly reading the latest and greatest “best practices” list...
View ArticleStorytelling Of Content Strategy: Out With The Old And In With …
Isla McKetta, a content crafter at Moz, recently dove into the elements of storytelling and how they relate to content strategy when building a brand. Here’s what I learned. In every story there is a...
View Article
More Pages to Explore .....